Facebook, blogs and other social networks are no longer purely a platform for social sport or passionate enthusiasm. While still fairly new to social media, companies are easing into the sector and experimenting as they up their budget for this area.
According to Nielsen, time spent globally on social media sites is up 82 percent year over year. This rapidly increasing audience, along with new advertising options are just a couple of the many reasons companies are realizing the relevance and some may say – necessity to have company presence on at least some social networks.
Not only has there been an increase in unique visitors, time spent on social sites is increasing. In the U.S., total minutes spent on social networking and blog sites is increasing 210 percent year-over-year (Nielsen).
As companies look to future budgets, it’s expected that more funding will be directed to social media marketing. eMarketers reports that, in 2009, “marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs.”
Having a social media presence demonstrates an understanding of meeting consumers where they are at. Even better, social media provides an opportunity to establish your brand or company as a thought leader.
Social media is your chance to develop a relationship with consumers that goes deeper than the products and services level. Will you communicate to your audience in a way that is relevant and relatable?
It’s on our minds at least somewhat frequently - how might I utilize corporate content in such a way that my audience finds it valuable? Even further, how can I go about providing information that will help position my company as a thought leader in its industry and generate leads?
It’s a little like setting up camp. The first priority is setting up the poles that will support the tent. After that the rest of the campsite can extend around the tent. According to Jeanne Hopkins, speaker of the webinar How to Generate Leads with Repurposed Content, tent pole topics provide the foundation for distributing and repurposing content.
The key, Hopkins says, is to provide your audience with something that can help or teach. Once you establish this idea, or your tent pole, you are ready to distribute your content on a number of platforms including podcasts, blog posts, news releases and many more. Those platforms will then allow you to continue to repurpose content for months and even years. Tent pole content sets up a working camp by which you can interact with your audience and maximize lead generation over extended periods of time.
Watch the full version of this Lead Generation Webinar
To succeed in the online marketing space today, you need to create content. We’re not talking ads or promos, but information that’s of value to your customers – the kind of information that will start and nurture the lead generating process.
There is only one problem - it’s hard to create relevant content.
It’s hard for many reasons. Finding time is one reason. Getting technical experts to write is a bear. And another challenge is getting content through “approval hell.”
That’s why once you’ve created valuable original content, you want to make the most of it.
Join Jeanne Hopkins, HubSpot’s Director of Marketing, who brings years of content development conceptualizing in a number of different industries for a free live webinar on Wednesday, June 9th. Hopkins will share practical how-tos based on proven methods for creating content that keeps on giving.
You’ll find out how to:
* Create and promote “tent pole” content
* Repurpose content for multiple uses
* Generate and nurture leads for four months or more with repurposed content
* Determine your customers’ interests through repurposed content
Reserve your spot today for lead generation webinar