It’s on our minds at least somewhat frequently - how might I utilize corporate content in such a way that my audience finds it valuable? Even further, how can I go about providing information that will help position my company as a thought leader in its industry and generate leads?
It’s a little like setting up camp. The first priority is setting up the poles that will support the tent. After that the rest of the campsite can extend around the tent. According to Jeanne Hopkins, speaker of the webinar How to Generate Leads with Repurposed Content, tent pole topics provide the foundation for distributing and repurposing content.
The key, Hopkins says, is to provide your audience with something that can help or teach. Once you establish this idea, or your tent pole, you are ready to distribute your content on a number of platforms including podcasts, blog posts, news releases and many more. Those platforms will then allow you to continue to repurpose content for months and even years. Tent pole content sets up a working camp by which you can interact with your audience and maximize lead generation over extended periods of time.
Watch the full version of this Lead Generation Webinar
To succeed in the online marketing space today, you need to create content. We’re not talking ads or promos, but information that’s of value to your customers – the kind of information that will start and nurture the lead generating process.
There is only one problem - it’s hard to create relevant content.
It’s hard for many reasons. Finding time is one reason. Getting technical experts to write is a bear. And another challenge is getting content through “approval hell.”
That’s why once you’ve created valuable original content, you want to make the most of it.
Join Jeanne Hopkins, HubSpot’s Director of Marketing, who brings years of content development conceptualizing in a number of different industries for a free live webinar on Wednesday, June 9th. Hopkins will share practical how-tos based on proven methods for creating content that keeps on giving.
You’ll find out how to:
* Create and promote “tent pole” content
* Repurpose content for multiple uses
* Generate and nurture leads for four months or more with repurposed content
* Determine your customers’ interests through repurposed content
Reserve your spot today for lead generation webinar