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Conferencing for a Happy Work/World Cup Balance

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We know – it’s nowhere near the same experience if you record it and watch after you have already heard the outcome of the game. So, conferencing may be the next best thing to taking off work to watch. Just remember to utilize the mute button on your remote and monitor your excitement to avoid sudden outbursts.

Fifa World Cup 2010 Here are some other suggestions for effective conferencing over the phone:

Be prepared. If you are hosting the conference, aim to dial in at least five minutes before the scheduled start time.  Remember the other participants can’t talk to each other if you are not there. Ensure everyone knows that you are hosting the call and has the correct dial in numbers and passcodes.  Like any other meeting issue an agenda prior to the call and advise participants of the estimated start and finish times.     

Be organized. Get the name of each person on the call so that everyone is aware of who has been able to join the call. Use the handset when possible and mute the line when not speaking or if you really need to get out a verbal response to the game. Activating broadcast mode will ensure that the meeting is not disturbed and locking the conference call will not only avoid interruptions from latecomers but will also enhance the security of the call.   If you are hosting and need to leave the call early, activate conference continuation. This will allow participants to continue speaking. A recording of the conference is a useful resource - especially when distractions may be involved.

Be polite. Avoid making side noise or walking around the room as voices can fade in and out.  Be aware that when you use talk mode, all the participants can hear you. Switch it off if you are not speaking or don’t want your comments heard. Definitely mute the game.
 
Be Enthusiastic. Remember your voice accounts for 78% of your effectiveness on the telephone.   Speak clearly. When asking questions, direct each question to a specific participant whenever possible as open discussions can be confusing when several people are participating. Channel some of that positive futbol enthusiasm!

“Tent Pole” Key to Effective Lead Generation Programs

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tent pole

It’s on our minds at least somewhat frequently - how might I utilize corporate content in such a way that my audience finds it valuable? Even further, how can I go about providing information that will help position my company as a thought leader in its industry and generate leads?

It’s a little like setting up camp. The first priority is setting up the poles that will support the tent. After that the rest of the campsite can extend around the tent. According to Jeanne Hopkins, speaker of the webinar How to Generate Leads with Repurposed Content, tent pole topics provide the foundation for distributing and repurposing content.

The key, Hopkins says, is to provide your audience with something that can help or teach. Once you establish this idea, or your tent pole, you are ready to distribute your content on a number of platforms including podcasts, blog posts, news releases and many more. Those platforms will then allow you to continue to repurpose content for months and even years. Tent pole content sets up a working camp by which you can interact with your audience and maximize lead generation over extended periods of time.

Watch the full version of this Lead Generation Webinar

Make the Most of Your Marketing Assets: Lead Generation Webinar

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To succeed in the online marketing space today, you need to create content. We’re not talking ads or promos, but information that’s of value to your customers – the kind of information that will start and nurture the lead generating process.

There is only one problem - it’s hard to create relevant content.

It’s hard for many reasons.  Finding time is one reason. Getting technical experts to write is a bear. And another challenge is getting content through “approval hell.”

That’s why once you’ve created valuable original content, you want to make the most of it.

Join Jeanne Hopkins, HubSpot’s Director of Marketing, who brings years of content development conceptualizing in a number of different industries for a free live webinar on Wednesday, June 9th. Hopkins will share practical how-tos based on proven methods for creating content that keeps on giving.

You’ll find out how to:

    * Create and promote “tent pole” content
    * Repurpose content for multiple uses
    * Generate and nurture leads for four months or more with repurposed content
    * Determine your customers’ interests through repurposed content

 Reserve your spot today for lead generation webinar

 

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