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    ACT Conferencing's Corporate Communication Blog

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    Stretching Your Business Muscles

      
      
      
      
      
      
      

    In today's world, flexibility is so important. I don't mean touching-your-toes-flexibility. I mean flexibility in business. Competition forces us to be more flexible and creative with customers. After all, if you won’t do what someone is asking for, chances are, someone else will. The challenge for companies is that if you are too flexible, you end up creating a lot of one-off or bespoke solutions that are not scalable or supportable long term.

    If you look at our case studies, http://www.actconferencing.com/downloads/ACT-Amro.pdf or http://www.actconferencing.com/downloads/ACT-Makovsky.pdf, you will notice that our customers are talking a lot about flexibility and customization.

    So, how does a conferencing company offer flexibility to customers?

    1. By providing a different types of services for different types of meetings – Reservationless conferencing is not the perfect solution for every meeting. Fortunately, there are choices: Elite conference calls, Streaming, Web Casts, Video Conferencing, etc. Although more and more people like DIY conferencing, larger calls and higher profile events require a different level of service. Why not let us manage the call and make you look good?
    2. By giving users the ability to meet at a moment’s notice - Reservationless audio and web conferencing make arranging a meeting a snap. Didn’t plan on web conferencing, but realize half way through that your team really needs to see the application you are talking about? No problem. Just fire up a web conference. (I will add that I totally agree with a post from Jeff a few weeks ago, http://blog.actconferencing.com/post/2009/04/02/other-web-conferencing-services.aspx. If you don’t have a web conferencing service that starts up quickly and easily for all participants, jumping on a web call is more like watching the Six-Million-Dollar Man jumping in slow motion.. .ch..ch..ch..ch..)
    3. By giving its employees permission to be creative and fostering an environment focused on customer service – many of our employees have been working for ACT for a long time. We know our systems and products inside and out, and because we are working with them all the time, we can often find a creative solution that meets our customer expectations but isn’t unscalable. And most of us love a challenge!
    Regardless of what conferencing solution you use or the conferencing company you choose, hopefully you find that conferencing allows you and your company to be more flexible with and responsive to your customers. So, limber up your business muscles and create some happy customers!!

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