“Tent Pole” Key to Effective Lead Generation Programs
It’s on our minds at least somewhat frequently - how might I utilize corporate content in such a way that my audience finds it valuable? Even further, how can I go about providing information that will help position my company as a thought leader in its industry and generate leads?
It’s a little like setting up camp. The first priority is setting up the poles that will support the tent. After that the rest of the campsite can extend around the tent. According to Jeanne Hopkins, speaker of the webinar How to Generate Leads with Repurposed Content, tent pole topics provide the foundation for distributing and repurposing content.
The key, Hopkins says, is to provide your audience with something that can help or teach. Once you establish this idea, or your tent pole, you are ready to distribute your content on a number of platforms including podcasts, blog posts, news releases and many more. Those platforms will then allow you to continue to repurpose content for months and even years. Tent pole content sets up a working camp by which you can interact with your audience and maximize lead generation over extended periods of time.
Watch the full version of this Lead Generation Webinar